RUBIDOUX PLAZA STRIP CENTER PORTFOLIO
INDIO, CA
$5,000,000
AT A GLANCE
Irreplacable Highway 111 location
Strong population growth in Indio.
Below market rents.
CHALLENGES
No corporate tenants, all franchisee or "Mom & Pop" stores.
Shorter term leases and a vacancy.
MARKETING STRATEGY
Market to Faris Lee's database of high yield local Southern California buyers.
Although lcoation isn't the most favorable with investors, Faris lee showcased the strength of the location and trade area.
RESULTS
Closed with local 1031 buyer.
Buyer sourced through Faris Lee's proprietary database.
Multiple backup offers, selected all cash 1031 buyer due to timing and certiainty of close.