THE TRAILS
ORMOND BEACH, IL
$21,890,000
135,286 SQ FT.
AT A GLANCE
Small "1970's" store concept for Publix, new 20-year lease.
Declining sales in shop spaces with lifestyle retailers as the majority of the shop tenants.
Older shopping center with functionally obsolete site plan in need of re-positioning.
CHALLENGES
Publix anchored shopping center.
Lifestyle tenants such as White House, Black Market, Chico's, LOFT, and Talbot's
Affluent trade area with mix of residential and tourist customer base.
MARKETING STRATEGY
Marketed toward investors with strong relationship with Publix.
Created two financial proforma ---1) Publix continuing to renew 5-year lease, and 2) Re-position of center with new 20-year lease.
Worked with ownership in obtaining lease renewals commitments for most lifestyle tenants.
RESULTS
Generated 8 offers.
Close with all cash private REIT.
Exceeded seller expectations.