As a Director of Marketing at Faris Lee Investments, Jay Johansson leverages a robust background in multi-channel growth and high-level marketing strategy to enhance the firm's digital presence and portfolio value. With over 15 years of experience driving revenue across diverse industries—including real estate, automotive, and finance—Jay brings a unique, data-driven perspective to the retail investment landscape. He specializes in bridging the gap between physical assets and digital reach, ensuring that each property receives a precise, high-impact marketing strategy that maximizes its potential and keeps clients one step ahead of the competition.

Prior to joining Faris Lee, Jay held senior leadership roles where he managed six-figure monthly budgets and spearheaded large-scale digital initiatives, notably at Auction.com and RealtyTrac. His expertise in cross-campaign optimization and advanced analytics has consistently delivered significant increases in conversion rates and organic traffic for major real estate platforms. Jay earned his Master of Business Administration (MBA) from California Polytechnic State University, San Luis Obispo, and holds a Bachelor of Arts in Political Science from the same institution. His combination of financial acumen and hands-on technical mastery in platforms like GA4, Buildout, and Hubspot allows him to provide the creative insight and disciplined execution that are hallmarks of the Faris Lee brand.

In his spare time Jay enjoys mountain biking, triathlon and family.